The Carrefour’s neighbour
“URBANLIFE”, the revolutionary Carrefour Express concept, situated in the heart of Milan’s nightlife in Corso Garibaldi 49, on the occasion of this year’s Fuorisalone has consolidated its collaboration with the IED, with the aim of supporting young artists through an important event.
For some time now, Express has involved interdisciplinary teams of IED students in defining new display formats and retail systems. The synergy between Carrefour and the IED is focused on rethinking the Express market located in Via Bezzecca to bring it as close as possible to meeting consumer needs, to the extent that they think of it as ‘home’. During Design Week, Urban Life will install a corner dedicated to the storytelling of this project called “Carrefour Neighbors”.
The installation will be completed by the concept Casa IED, which will concentrate on the living are and kitchen, proposing new ways of consuming and sharing food.
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