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Energy Zone by Hyundai – in collaboration with IED: a light installation narrates the energy of New Kona and Kite

Kona EV is a car of no compromise offering up to 482 km of driving range and real driving pleasure thanks to the 204 HP electric engine, capable of pushing the car from 0 to 100 km/h in 7,6 seconds

Hyundai – in collaboration with IED – illustrates design with an installation made by energy and light: an experiential journey created by artist Carlo Bernardini that brings the visitor, through a specific study of optical fibers that draw light shapes, to discover the energy of the new Hyundai Kona, first compact SUV available also in full electric version, and the concept Kite, electric dune buggy made by students of Turin based IED’s Master in Transportation Design with the support of Hyundai's European Design Center.

 

Walking through the light installation, visitors will be brought in a dimension permeated by pure energy, that shows itself in geometries and perspective games crated by luminous optical fiber in the dark. In Bernardini’s works in fact, light is mediated by the use of optical fiber, which the artist uses since 1996, and with which he creates sensational effects of geometries and spaces that multiply the possibilities of vision and perception of the spectator, who finds himself inside the installation having the impression of being in front of a different artwork for each point of observation.

 

In a journey in which touch and hearing are also engaged, in addition to sight, “Energy Zone by Hyundai” visitors enter a dimension where emptiness and darkness are the true substance, and where light becomes a mean to mold space, forcing them to use their imagination to see (or not to see) an invisible dimension.

 

An emptiness that leaves space to the new Kona by Hyundai, which will be part of the installation in its Electric version on Tuesday 17th and Wednesday 18th. Very first all-electric compact SUV to make its debut in Europe, Kona Electric – combining a charismatic design the a zero emissions powertrain – embodies pure energy. Beyond the strong visual character, Kona EV is a car of no compromise offering up to 482 km of driving range and real driving pleasure thanks to the 204 HP electric engine, capable of pushing the car from 0 to 100 km/h in 7,6 seconds.

 

Kona by Hyundai

 

Pure, young and “bold” energy is also the one originated from Hyundai Kite, concept committed to fun created by the students of IED’s Master in Transportation Design in collaboration with Hyundai's European Design Center. Kite is a 2-seats electric dune buggy that transforms into a single-seat jet ski. A doorless, roofless and windowless vehicle which surfaces interlace, creating a continuum of twists and intersections.



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Opificio31
Via Tortona 31
20144 Milano MI

Website
www.hyundai.it

#ENERGYZONE BY HYUNDAI in collaboration with IED

Where:
Opificio31, via Tortona 31

Opening hours:
10 a.m. to 9 p.m. – Tuesday 17th to Sunday 22nd, April 2018

All-New KONA Electric exclusive premiere on Tuesday 17th and Wednesday 18th

— See also