Focus


Spring off the wall - new designers’ drop in

“SPRING OFF THE WALL" is the event born from the collaboration between VANS and the Polimi Design School. A project based on three different feelings: Speed, Balance and Vertigo, located in the heart of the Tortona design district, an innovative way to express the value of VANS brand pillars.  An unmissable experience in one of the most creative and engaging events on an international level.
This is an opportunity for VANS to get closer to its users in a creative and personal way, and an opportunity for the Design School to provide students with a concrete and professional project.

The project was undertaken by 59 third year students of the bachelor degrees in Communication design, Interior design, Product design and Fashion design selected by an initial survey. There have been several phases of this project: a launch hackathon, a concept generation, a week-long workshop, and finally the opportunity to follow the development of the projects up to the realization of the event.
Starting from the six final projects, a deep experience with great emotional value emerged. A spatial and architectonic challenge, an effective and unprecedented communication with a non-invasive technological component.



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Via Tortona 31, Milan
 

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