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Rado the Master of Materials

Rado a Swiss watch brand known as the Master of Materials and winner of numerous prestigious design international prizes and becomes official timekeeper at Fuorisalone 2019.

05 March 2019

Rado a Swiss watch brand known as the Master of Materials becomes official timekeeper at Fuorisalone, keeping track of the time of design and events on the Fuorisalone.it platform and the Brera Design District. It has revolutionised traditional watchmaking, leading the industry by introducing high-tech ceramic, ultra-light high-tech ceramic, colourful high-tech ceramic and Ceramos™.
True collection is one of the brand’s most popular watches and several models won prestigious international design awards.

 

 

In 2016, the first True Rado Open Heart from the new collection won the Red Dot Design Award. In 2018, the Rado True Phospho - a design collaboration with Swiss design studio Big-Game – won the Red Dot Award and the Good Design® Award Australia.

 

Today, Rado continues to push the boundaries of what’s possible in watchmaking through the new True Open Heart Automatic which takes Rado’s key elements: monobloc case construction and bracelet high-tech ceramic, quality Swiss automatic movement with up to 80 hours of power reserve.

 

Rado considered the most forward-thinking design player in the watch industry today, has always been a pioneer and leader, setting the standard and raising the bar.

 

RADO



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— See also