An engaged, creative and passionate audience.

02.

Fuorisalone.it is a media that talks about design, architecture and art all year round, in the period before and during the Milan Design Week it sees its highest peak of interest.

This is why we have divided the data into two categories in order to meet the different needs of our customers.

The numbers below are referred to 2023 in our various communication tools.

Piattaforma

Platform

970k

Unique users

4.8mln page views

Average session duration 03:28 minutes.

Instagram

Instagram

13,9mln

Impressions

  • 161k Followers
  • 7,8mln Reach
  • 0.73% Average engagement rate per post
  • 4.37% Average engagement on reach per post
  • 24.3k Average impressions
  • 22.2k Average reach
  • 69% women
  • 31% men
  • 65% età 25-44 anni
  • 37% are from Milano
Facebook

Facebook

1,9mln

Impressions

  • 1.9 mln Impressions
  • 44.900 Followers
  • 1,1 mln Reach
  • 74.9k Page engagement
  • 1.9k Media impressions
  • 1.8k Media reach
  • 68% women
  • 32% men
  • 65% età 25-44 anni
  • 55% are from Milano
LinkedIn

LinkedIn

145k

Impressions

  • 6k Followers
  • 68k Reach
  • 75k Page engagement
  • 450 Media impressions
  • 33% are from Milano
Newsletter

Newsletter

30k

B2C and B2B contacts

43%

Open rate

2%

Clic rate

Useful data for evaluating the performance of the website, social channels and newsletters during the communication period relating to the Fuorisalone event.

Piattaforma

Platform

620k

Unique users

3.5mln page views

Average session duration 03:28 minutes.

Instagram

Instagram

160k

Followers (+20k from 2022)

  • 9.9mln Impressions
  • 4,5mln Reach
  • 0.91% Average engagement rate per post
  • 4.19% Average engagement on reach per post
  • 149 published posts
  • 29k Media impressions
  • 27k Media reach
  • 67% women
  • 33% men
  • 66% età 25-44 anni
  • 40% are from Milano
Facebook

Facebook

41k

Likes (+300 from 2022)

  • 1,4mln Impressions
  • 937k Reach
  • 54k Page engagement
  • 215 published posts
  • 2.4k Media impressions
  • 2k Media reach
  • 68% women
  • 32% men
  • 68% età 25-44 anni
  • 56% are from Milano
LinkedIn

LinkedIn

5,7k

Followers (+600 from 2022)

  • 55k Impressions
  • 24k Reach
  • 103 published posts
  • 560 Media impressions
  • 33% of followers are from Milano
Newsletter

Newsletter

32k

B2C and B2B contacts

20k

Contacts receiving B2B communications

44%

Open rate

3,6%

Clic rate

Newsletter

Graphic annual growth 2022/2023

Graphic annual growth 2022/2023