Kartell Crossing Generation
Kartell has launched Crossing Generation, a long-term project about the brand’s approach that looks at various audiences.
The company, which has always worked indirectly on products and independently of the target, chooses to relate with young people and use a language that embraces different forms of artistic expression and communication.
For a week, the Flagship store in Via Turati will be one big art gallery putting forward and displaying the ideas of “Kartell for young people”. For the design week, the Flagship Store will be home to the ten protagonists of the project: the stylist Diletta Bonaiuti; the entrepreneur Marie-Louise Sciò; the group of designers at Fabrica; the artist Ignasi Monreal; the jewellery designer Madina Visconti Di Modrone; the couple on loan from the world of music Mara Maionchi and Lorenzo Licitra; the stylist Marcelo Burlon; the unusual duo formed of the design expert Cristina Morozzi and her YouTuber granddaughter Sofia Viscardi; the Sciuraglam social account and, lastly, the young Chinese designer Xiang Guan.
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KARTELL: SO SMART, SO SOCIAL