THE DESIGN OF EXPLORATION Moleskine celebrates timeless journeys of discovery at Milan Design Week 2019
So many of the innovations we take for granted today were born out of exploration and the need to find design solutions for uncharted territories. Exploration can mean shooting for the moon, diving to the depths of the Mariana trench, or simply having the courage to question and test ideas. Our innate desire to keep exploring – beyond both our physical surroundings and the limits of human knowledge – is the ultimate catalyst for innovation, including in the field of design.
To encapsulate the epic theme of exploration, Moleskine presents a backpack inspired by perhaps the greatest example of humankind’s desire to push boundaries. 2019 marks the 50th anniversary of the first manned moon landing, which Moleskine celebrates with a special The Backpack Silver Edition, designed by Giulio Iacchetti. Available in a limited run, it embodies a passion for discovery and takes inspiration from the magical and mysterious colors of the lunar landscape.
Moleskine will expand upon the concept of exploration with an interactive art installation at Moleskine Café Milan. This engaging installation, curated by acclaimed architect, designer and professor Riccardo Blumer, explores our innate urge to leave something of ourselves on unmarked terrain.
The installation will feature a striking interactive panel outside Moleskine Café that invites passers-by to stop and make their mark. The panel will grow each day into a mural full of the impressions left by the public as they journey around Milan Design Week seeking out new places and new ideas.
Moleskine Café Milan will also host an exploration-themed exhibition for the duration of Milan Design Week. The exhibition will include a behind-the-scenes look at the campaign for The Backpack Silver Edition, which was shot on the slopes of Mount Etna by award-winning photographer and video maker, Max Rommel.
Delving further still into the theme of exploration, Moleskine invites the public to a panel discussion entitled “The Design of Exploration. An Endless Journey” at Casa Corriere on 11th April at 6.30 PM. Panel members will include record-breaking European Space Agency astronaut, Samantha Cristoforetti; philosopher, Giulio Giorello; and award-winning designer, Giulio Iacchetti. Together, these uniquely talented individuals, each a leader in their field, will unfold their vision of the past, present and future of human exploration.
Moleskine has long believed in the power of travel to inspire and open new horizons, while Milan Design Week has always been dedicated to exploring new territories and ideas. During this year’s Salone del Mobile, Moleskine invites you to explore the theme of exploration itself, the epic role it has played in our history and its limitless power to inspire our future.
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Interactive art installation and exhibition
Moleskine Café Corso Garibaldi,65:
Aperto al pubblico 9-14 Aprile
Casa Corriere (Sala Buzzati) 11th April 6.30 PM Via Eugenio Balzan, 3, 20121 Milan
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