A reference point for those who love design, for millennials, professionals in the field and readers who are constantly looking for the latest trends in design, lifestyle, architecture and fashion.
Created by Simona Flacco and Riccardo Crenna on 2010, the project simple flair gives a fresh and contemporary insight into the design world.
The project takes shape, it is an editorial project which they reinvented any time they felt the need, but it never change the name.
In 2017 they realized that they needed a real, offline space where the network of simple flair could find a home. It is born in that way the simple flair apartment, in a loft in the Porta Venezia neighborhood of Milan. In this space, them communicative and expressive vision takes shape through pieces that they have always considered to be the gold standard in furniture design and aesthetics: products designed, among others, by Charles and Ray Eames, Jean Prouvè, Jasper Morrison e Patricia Urquiola.
The interior design is signed by them studio, Studio Modulo, the design firm they founded with Silvia Fumagalli. The two architects live in the simple flair apartment but in the same time they organize meeting with designers and creatives, dinners and workshops, creating collective memories that hybridize space and bend the concept of home.
Simple flair is a reference point for those who love design, for millennials, professionals in the field and readers who are constantly looking for the latest trends in design, lifestyle, architecture and fashion.
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