Focus


Style Set Free By Hyundai – in partnership with Monocle. A sensory installation to create a new automobile concept.

Visitors will encounter a unique sensory voyage, a dance of colour changing lights, changing shape in perfect harmony with the sound.

26 March 2019

Hyundai, in partnership with Monocle, brings to Milano Design Week an installation which redesigns the concept and reinterprets the design of the car of tomorrow. The interior design of the auto will become the focus point which centres around the personality of the individual, each space will be the result of an individual and multisensory study of: Colours & Lights, Materials, Forms & Sounds.

Visitors will encounter a unique sensory voyage, a dance of colour changing lights, changing shape in perfect harmony with the sound.

The sensory path begins with the experience of colours and lights, where the concept of Style Set Free By Hyundai is characterised by the soft and monochromatic light, changing depending on the temperature and length of the hand connection on one of the dedicated sensors. From the colour of the materials, the senses will be stimulated by surfaces and elements studied to give different tactile and visual sensations. Visitors can discover and put together last generation materials, learn about their properties and origins. Each union that visitors create will give life to unique compositions which continuously evolve depending on their personality.
This latest sensory experience is dedicated to shapes and sounds, where visitors can interact with water in harmony with sound waves, giving life to “Style Set Free” creations.

The Hyundai - Milano Design Week partnership has reach its ninth year in a row, with projects and concepts which put pure design at the centre of the automotive world.



© Fuorisalone.it — All rights reserved.

1
1

Opificio31
via Tortona, 31

Open to public
From Tuesday 9 to Sunday 14 April. 10 AM to 9 PM.

Better by Design: Creating Quality Connection
Tuesday 9 April - 6 PM to 7 PM.
Register to panel!

 

— See also