Escape from your usual tram tram. Enter the world of Beko

Beko has transformed a simple "trip on a tram" into a unique, original, surprising experience through the streets of Milan. The well-known brand of kitchen and home appliances has created an itinerary which will lead passengers away from their usual routine and take them into the world of Beko, to discover new healthier and better balanced dietary habits. It is a journey devoted to healthy eating led by Chef Alessandro Borghese, with his creative advice and inseparable appliances. Passengers will experience first-hand how the design, technology and functional characteristics of Beko appliances provide concrete support in everyday life and are valuable aids towards improving your lifestyle. The event is in keeping with the brand's "Eat like a Pro" philosophy, which includes a partnership with FC Barcelona in order to promote a healthy, tasty diet. The campaign exploits the notoriety of the Barça champions and the Beko's practical, smart technology providing families with concrete help to make sure the next generation eats in a healthier way. Innovation, simplicity, fresh ingredients and food design: the Beko tram has a limited number of seats for an unconventional experience consisting of fine cuisine and entertainment.