Focus


New Ideas 2020: Pedrali presents the new collections

18 June 2020

Pedrali presents the new collections 2020: versatile products that aim to wellness, comfort and sustainability without giving up on that aesthetics and high quality which have always characterized them. The new collections are presented through “New Ideas 2020”, the project in which products are enhanced with expressivity thanks to the interaction with the surroundings, the clean design and a pastel palette.

This year Pedrali introduces two new collaborations: with the German designer Sebastian Herkner and the Anglo-Italian Robin Rizzini. The result of the artistic and design partnership with Herkner is Blume, the collection of seating and coffee table, while the collaboration with Rizzini gives life to Toa table. An high-quality comfort comes to life with Ila armchair designed by Patrick Jouin. The desire for escape and the call of outdoors materialise in the new Panarea collection, designed by CMP Design. The successful Reva collection, designed by Patrick Jouin, has been enriched with a new version: Reva Twist. For relaxing moments on the terrace, in the garden or by the pool, Pedrali proposes the new Rail sun lounger. Remind chair adds a new element to the collection designed by Eugeni Quitllet first introduced in 2018. Babila XL meets a growing demand for environmental sustainability, adding a new element to the family designed by Odo Fioravanti. Soul Soft is the new special version of the armchair with solid ash wood frame and polycarbonate shell, designed by Eugeni Quitllet in 2018.

In order to support the environmental sustainability, that is a focus of a company’s philosophy, Pedrali introduces new versions of products made entirely from recycled material: 50% from plastic material post-consumer waste and 50% from plastic material industrial waste. Remind and Babila XL “recycled grey” are the first Pedrali products made from recycled polypropylene.

Art direction: Studio FM
Photo: Andrea Garuti
Styling: Studio Salaris



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ADDRESS:
Pedrali spa
Sp 122
Mornico al Serio 24050
Bergamo - Italy
p. +39 035 83588

press@pedrali.it
https://www.pedrali.it/en

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