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The world of sneakers exposed at the London Design Museum


27 May 2021

From street to catwalk, sneakers have lived their golden age in recent years. To celebrate this fetish object that has become a cultural symbol of our times, the London Design Museum has inaugurated Sneakers Unboxed: From Studio To Street, realized in collaboration with the reselling platform StockX. The exhibition is visible until October 24 and showcases more than 270 models with an emphasis on the creative and production process.

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"Sneakers Unboxed: From Studio To Street reveals the role that young people from diverse backgrounds have played in transforming individual sneakers into style icons and driving an industry that now worth billions," explains curator Ligaya Salazar. "The exhibition also offers behind-the-scenes information on new upcycling and sustainable design practices, invisible prototypes that predict the future of performance design, and streetwear and fashion collaborations that have changed the face of this industry."

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On show are the legendary Converse Chuck Taylor All Star, the Puma Disc, but also the Reebok InstaPump Fury, the Vans Half Cab, the Asics Gel Lyte III and the Nike Air Zoom Alphafly NEXT% with which Eliud Kipchoge ran the marathon in 1:59:40 in 2019. Among the projects on display are Adidas' FutureCraft.Strung, the robot conceived for the German colossus by designers Kram/Weisshaar capable of assembling sneakers, the brand Satoshi, specialized in blockchain certifications and creator of the first biological shoes developed by Mit Design Lab and Biorealize for Puma.

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