Design Week proposes for 2021 the Fuorisalone Design Guide, a communication platform dedicated to the world of design, developed on the basis of an editorial plan active throughout the year, and two events: the recently launched April edition (12-18 Fuorisalone Digital Edition) and September (4-10 Fuorisalone Design Week Edition) in conjunction with the Salone del Mobile. Find out how to participate

Fuorisalone Design Guide offers a flexible editorial plan that follows the needs of brands. The proposal includes a single subscription format, to be used during the year 2021, for brands that want to present their collections or promote an event. Subscribing to the new platform client has the possibility to exploit the editorial plan according to his own marketing and communication goals, whether he realizes an event on the territory or not, using the tools offered to support the content.

The experience gained with Fuorisalone Digital in the development of the Design Guide, has allowed us to refine the tools and the communication strategy offered to the client according to their needs, proposing dedicated project formats.

Some numbers supporting Fuorisalone Digital
700 event pages, 450 brands and 900 designer profiles present in the Fuorisalone Design Guide with 390k unique users, 1.5 million page views and 163 countries connected to the platform from the beginning of 2020 to April 2021, which we expect to increase significantly with the next Milano Design Week in September, especially on the social media level, which has seen 3.3M impressions and 2.5 Reach on Facebook and 9.6M impressions and 5.5 Reach on Instagram with a profile followed by 104k followers.

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PHOTO © Michael Barocca, Saverio Lombardi Vallauri, Rosivana Sileo.

What is Salone Internazionale
del Mobile
Founded in 1961 as a vehicle for promoting Italian furniture and furnishings exports, the Salone Internazionale del Mobile is the international reference point for the furnishing and design sectors
What is Fuorisalone
The Fuorisalone is not a Fair event, it does not have a central organisation and it is not managed by a singular Institution. Currently, it is expanding into many related sectors including automotive, technology, telecommunications, art, fashion and food.
The documentary film #DesignCapital tells the seven days that, every year, make Milan the capital of design. Showing the settings, the people, the districts and the parties engaging the whole city, this film, produced by Studiolabo, collects the voices of different influential designers and opinion makers.